FOR THOSE WHO SUFFER WE RIDE VIRAL


                                        FOR THOSE WHO SUFFER WE RIDE VIRAL


So it’s our first ever blog post! PRESSURE, we hear you say? Nah, we’ve got this one covered with The Fireflies beautifully shot For Those Who Suffer We Ride viral. Each year sees cyclists from all over the gaff cover an impressive 18 mountains in 8 days, raising a HUOOOGE amount of Wonga (£1.2 million to date to be exact) for Luka – a Leukemia treatment charity. Inspired by the suffers struggles of the disease each year sees these committed riders take on the grueling 1000+km across the alps from Lake Geneva to Cannes, arriving just in time to catch the advertising Cannes Lions Advertising Festival. And some very well known names in the industry support the event too, including the likes of Sir Ridley & Tony Scott, with a brave few even taking part, showing a very respectful amount of dedication to a well deserving cause!

There really is no question the slow mo high res look is ‘in’ on the film high street at the moment. And in the jingle sung words of Mr McDonnald, we really are loving it! So here’s a big bravo to Preditor Chris Cairns for managing to make a whole loada sweat, spit and snot look quite so stunning.

FOR THOSE WHO SUFFER WE RIDE from Chris Cairns on Vimeo.

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