Remember the days you went into a shop, picked up what you wanted, took it to a till and paid for it? Well you wont for much longer! Not if Augmented Reality has anything to do with it any way. AR is the rapidly developing, reality enhancing, graphic technology that is gearing up to blow the socks off of their little plastic hangers, literally. Blurring the lines between reality and virtual reality Augmented Reality allows consumers to view catwalk videos, try on and purchase items all through the use of their mobile devices/ipads. Don’t believe us? Check it out:
Kinect Fitting Room for Topshop from ARDOORMoscow on Vimeo.
But it doesn’t end there. Oh no sunny Jim, that’s just the beginning! This wonderful piece of developing technology is opening up a Minority Report-esque world for all to play. From AR magazines:
Layar Creator – Welcome to Interactive Print from DOUGH'NUT on Vimeo.
To AR billboards:
Volkswagen Augmented Reality App from Pixelpusher Corporation on Vimeo.
And finally, to AR life:
Google Project Glass: One day… from Weblife-Network on Vimeo.
The possibilities are endless. And with Mr Job’s iPhone in the back pocket of almost every Londoner, and iPad in nearly every building, we’re guessing brands will be jumping on the AR bandwagon priiiiiitty pronto. Watch this space.
