So the Olympic games are over, and we’re actually pretty sad about it. (Which is surprising, as we’e been complaining about them consistently for 4 years).
But it’s not this year’s Olympics that saw the international ad agency StrawberryFrog take an old brand to a whole new (slightly insane) level. Oh no siree. It was the Athens 2004 Olympic games that inspired this crazy campaign for Onitsuka Tiger – created by Frog’s Amsterdam office. No surprises there then.
The campaign was inclusive of Olympic winner filled cans of ‘Hero Breath’ (#mental) and an art house viral based around an Olympic runner who made it his mission to run his way to the Athens Olympic games, on his 2 index fingers. We kid you not:
Running Fish Gutter from Amsterdam Worldwide on Vimeo.
