Hoddie hooligans, MP tax dodgers, banker balls-ups, savage rioters, kidnappers, terrorists, the world is full of bad people doing bad things. ‘But wait a minute, what about all the good things all the good people do?‘ – is the question Latin America’s Coca-Cola decided it was about time to ask. Their emotive See the World Differently campaign offers us a few glimpses of the contrasting self-less humanity that’s all too often hidden from the headlines. Shots caught on CCTV cameras around the world, music from Rodger Hodgeson (from the 70s rock band Supertramp!), advert co-developed by Coca-Cola with Buenos Aires production company Landia. The campaign managed to get an impressive 3.3 million views in just 6 days. Caaa-CHING!!! #£££
