Remember life before the internet? No? Us neither. It’s true, these days cyber space has become more than just an integrated part of our lives, it’s now an everyday necessity for western society. At times, we rely on it too much maybe (and by maybe, we mean definitely). But forget about the folks telling us we’re simply turning into a brain dead species. What about all of the creative, fluid, interconnected opportunities that are constantly opening up to all of us thanks to the development of the internet and technology alike?
Excelling at such a fast pace and with androids having now evolved into the average consumers right hand, there is now more than ever a demand for industries to combine together to create great content. Content that is for websites, virals, pre-roll ads, apps and even print ads! Yes, augmented reality is just over the horizon and boy o boy are we excited for the moves that bad boy is ready to whip out. We’ve spoken in previous blogs about the phenomenon that is AR – the technological advancement about to hit the advertising scene, dropping jaws to street pavements with a thud all over the world in its path. No but seriously, hold onto those chins firmly in preparation people!
It seems clear that now is the time for industries to stop working against one another and start working together harmoniously to give consumers that same level of interconnectivity they demand from technology, within their content.
http://whattheythink.com/news/60942-print-social-media-working-together/
